They say ether and we say eitha


Yes, you're right, it's the obvious gag. But for an Internet business, it's just too good an opportunity to miss.

Eitha comes from the Afon Eitha (or River Eitha), which runs below our office window. A Welsh name which should be pronounced so the 'ei' sounds like 'eye'. But, for the purposes of our little joke, it's corrupted to the English ether.

The Eitha rises in the hills above Ruabon in North Wales and flows into the River Dee below Llangollen.
And this is our view.